Introducing Iris
A new purpose-built platform to accelerate sustainable agriculture.
Today, we are introducing Iris, our frontier platform built to support farms across organic, biodynamic, and regenerative management strategies. Iris empowers farms to experiment with technology while we handle the complexity of research, infrastructure, and operational support. It advances our mission of enabling more farms to access cutting-edge sustainable farming strategies and adapt them to their unique needs.
On average, it takes roughly three to six years for a farm in the United States to transition from conventional to organic production. Gains made during the earliest stages of transition compound downstream, leading to improved environmental adaptability, stronger biological cycling, and higher-quality crops. Progress in sustainable agriculture is constrained not only by the difficulty of the underlying science, but also by the complexity of implementation. Farms must navigate large volumes of literature, research data, experimental results, and evolving management practices to evaluate and execute effective strategies. These workflows are often time-intensive, fragmented, and difficult to scale.
We believe technology systems can help farms move through these workflows faster—not simply by making existing work more efficient, but by helping farms explore more possibilities, identify issues that might otherwise be missed, and arrive at stronger management decisions sooner. By supporting evidence-based practices, strategy generation, experimental planning, and other long-horizon operational tasks, Iris is designed to help farms accelerate their sustainable agriculture journey. Over time, systems like Iris could enable breakthroughs that would otherwise be difficult to achieve and improve the likelihood of successful outcomes.
Iris is a managed service that runs on our infrastructure and proprietary data frameworks. We handle soil testing, data storage, advisory services, and seed products. This allows farms to begin generating value immediately without needing to manage infrastructure themselves. Even so, achieving strong outcomes requires getting many details right. To support this process, we are providing access to our open-source Research Index, which includes more than 50 public multi-omics databases, literature sources, and research tools that offer a flexible starting point for addressing common challenges.
Iris is now in private beta for qualifying farms through our trusted access program. You can request access to Iris here. We will be onboarding farms to the platform starting today.
This release marks the beginning of the Iris platform and our long-term commitment to building technology that matters deeply to farms. We will continue expanding the platform's understanding of biochemistry, sustainable management practices, and crop production workflows that require both technical capability and operational control. Todd's infrastructure enables us to continuously research, evaluate, and improve these systems in real-world environments, helping them become increasingly useful as agricultural challenges grow more complex.
We evaluated Iris across a range of capabilities that are fundamental to sustainable agriculture. These evaluations focus on outcomes related to soil health, reductions in insect and disease pressure, crop quality, and produce marketability. They also examine whether Iris can support practical farm workflows, including interpreting soil data, identifying meaningful patterns, synthesizing management information, and designing follow-up practices. Taken together, these evaluations indicate progress across the end-to-end process of farm transition and suggest a growing ability to support farms in navigating complex management decisions.
Iris acts as an orchestration layer that helps farms work through broad, ambiguous, and multi-step tasks more effectively. Our team, alongside advisor partners including the USDA and other nationally recognized farms and organizations, works directly with growers to identify high-impact use cases, integrate Iris into operational environments, and drive measurable outcomes. These evaluations provide a meaningful signal of performance across the types of workflows farms rely on every day.
We want to make these capabilities available to farms that are best positioned to advance soil health while maintaining strong safeguards against misuse. Iris is launching through a trusted-access deployment model for qualified U.S. farms, with controls around eligibility, access management, and operational governance. At the same time, we are making a collection of research articles publicly available so that farms can engage with and build upon our core research thesis for sustainable agriculture.
If you’re a farm interested in using Iris, please contact us here.
Iris will initially be available at no cost with limited capabilities and usage guardrails. Pricing and expanded feature availability will be announced as the program grows.
We look forward to seeing what farms discover with Iris!